Privacy Policy

Effective Date: February 2026

Company: Vertical Inc.

Website: https://verticalinc.ai

1. Purpose

Vertical (“Vertical,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and protect information about you in accordance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act and the California Privacy Rights Act (together, the “CPRA”).

2. Consent

By using our Services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

3. Personal Information

Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with an individual or household.

Sensitive personal information includes account credentials, precise geolocation, or other information defined as sensitive under the CPRA. Vertical does not use sensitive personal information for purposes other than those permitted by law.

4. Collection of Information

We collect personal information through account registration, use of our services, communications, cookies, analytics tools, third-party integrations, and mobile applications.

5. Use of Information

We use personal information to provide and improve services, communicate with users, process payments, ensure security, comply with law, conduct analytics, artificial intelligence model operations, and internal business purposes.

6. Disclosure

We may disclose personal information to service providers, affiliates, legal authorities, and business successors as permitted by law. We do not sell personal information. We may share limited personal information for analytics or cross-context behavioral advertising, which California residents may opt out of.

7. Cookies and Analytics

We use cookies, SDKs, and Google Analytics. You may control cookies through browser settings and opt out of Google Analytics via Google’s browser plugin.

8. California Privacy Rights

If you are a California resident, you have the following rights under the CPRA:

Right to Know
Right to Delete
Right to Correct
Right to Opt Out of Sale or Sharing
Right to Limit Use of Sensitive Personal Information
Right to Non-Discrimination

To exercise these rights, contact [email protected]. We may verify your identity before processing requests. Authorized agents may submit requests with proof of authorization.

9. Do Not Sell or Share My Personal Information

California residents may opt out of the sale or sharing of personal information by emailing [email protected] with the subject line “Do Not Sell or Share.” We will honor opt-out preference signals where required by law.

10. Mobile App Privacy Disclosures

Our mobile applications may collect identifiers, contact information, financial information, usage data, diagnostics, and user-generated content. This data is used for app functionality, account management, analytics, customer support, security, and legal compliance.

Data collected through our apps is not sold. Some data may be shared with service providers for analytics, cloud hosting, AI processing, and payment processing, consistent with this policy.

11. Data Retention and Security

We retain personal information only as long as reasonably necessary for the purposes described or as required by law. We apply reasonable technical and organizational safeguards.

12. Children’s Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children.

13. International Transfers

We may transfer personal information to servers or service providers located outside California or the United States. Appropriate safeguards are applied where required.

14. De-identified Data

We may use and disclose de-identified or aggregated data for analytics, research, product development, and business purposes.

15. Changes

We may update this Privacy Policy periodically. Continued use of our Services constitutes acceptance of updates.

16. Contact

Email: [email protected]

[email protected]